Trademark and registration
The commercial register is a means of collecting comprehensive information about merchants, the various elements that make up their activities, and the commercial establishments that constitute the object of such activity. It is also an instrument for publication and disclosure, intended to make its entries enforceable against third parties when there is an explicit legal provision to that effect. Sometimes, entering a matter in the commercial register is a condition for the validity of a legal act.
Trademark:
A trademark refers to a term, symbol, sign, design, or any combination of these, intended to identify goods and services. A merchant or manufacturer places it on the products that they sell or manufacture in order to distinguish them from the products sold by competitors.
A trademark is considered the true identity of any company's products in the market. This identity also plays a fundamental role for the consumer, as it serves as the link between the consumer and the product. It is one of the most important assets owned by companies because it builds and conveys to consumers an image that reflects the quality of the products or services, which leads to the establishment of a strong relationship between the producer and the consumer.